Fine Fare Supermarket returns to West Side, owner thanks Chico for being ‘helpful from day one’

Fine Fare Supermarket, closed for decades, reopened on West Side Avenue on Sunday, March 29th, 2015.

A new business on West Side Ave. is a blast from the past for some, as Fine Fare Supermarket reopened its doors to customers after being closed for years.

Mike Ayesh, owner of the supermarket, told Real Jersey City that he reopened the location as Fine Fare because of the parent company and name recognition.

“We like the customer service that we get from the parent company [General Trading], plus everybody in this community knows the Fine Fare brand name,” said Ayesh.

Ayesh also addressed whether the issue of crime, or the economics of the local neighborhood, raised any concerns prior to making an investment.

“Actually we weren’t worried about the crime because Jersey City is up and coming. We think this is the place to be and we wanted to get in on the ground floor.”

He also added that he was in negotiation with the city to lease half of a public parking lot across the street for customers, and said he owed Ward B Councilman Khemraj “Chico” Ramchal “a debt of gratitude” for being “helpful from day one.”

Chico told Real Jersey City “this family owned business has made a substantial investment in the belief that West Side is the best side by opening a top supermarket that the entire community is excited about.”

“We were even able to get the two adjacent properties that bookend Fine Fare to make the necessary improvements for the greater good… I’m steering local investors into Ward B, which has long been underserved, and looking to create a lot more investment buzz.”

Finally, Ayesh said that Fine Fare was “customer-oriented” and that the store would hopefully be an anchor for a neighborhood that is desperately in need of a place to shop for groceries.

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